Brands and companies
Clarify the cultural interests, audience and values behind a partnership. Build a relationship with enough substance to extend beyond a single moment.
Cultural partnerships
Give culture a meaningful place in your organization.
New Renaissance works with companies, hospitality groups, institutions and property teams to connect cultural ambition with artists, thoughtful programming and lasting relationships.
Request an introductory callThe possibilities
A shared purpose comes first
Hotels and hospitality
Consider how art, collecting and encounters with artists can contribute to the identity of a property and the experience of its guests.
Architecture and development
Bring cultural thinking into a place early, alongside its design, use and community. Consider collections, commissions and the life of a space over time.
Institutions and foundations
Explore aligned artistic practices, patron relationships and programmes that support an institution’s existing purpose.
What an engagement can include
From intention to something you can use.
A cultural opportunity brief
A clear purpose, intended audience, relationship to your organization and criteria for choosing the right creative partners.
A proposed engagement
A programme or commission concept, relevant artist research, a working schedule and the resources needed to develop it.
A shared delivery framework
Named responsibilities, approval points, documentation needs and a plan for reviewing the relationship after the first presentation.
The specific deliverables, responsibilities, timing and commercial terms are agreed for your engagement before work begins.
Working together
Thoughtful at
every stage.
Understand the organization
Discuss your priorities, audience, geography, decision makers and timetable.
Define the opportunity
Agree the cultural objective, the appropriate form of engagement and how success will be assessed.
Shape the engagement
Develop a scope, responsibilities, budget and approval process around the specific context.
Build the relationship
Coordinate the agreed work and consider how the relationship can develop over time.
Before we begin
A few useful answers.
Do we need a fully developed idea?
No. The initial conversation can start with an organizational priority or cultural interest. A specific programme comes after we understand the context.
Can you work with our existing team?
Yes. Share who is involved, including brand, design, programming or curatorial teams, so responsibilities can be discussed from the outset.
How do we begin?
Request an introductory call and share a little about your organization. Scope, timing and commercial terms are agreed before an engagement begins.
Start with a conversation
Request an introductory call.
Tell us what you have in mind. We will review the context and discuss an appropriate next step.
Request an introductory call Share a detailed cultural brief